Idea: Email Branding
Attention, all you (Guerrilla) Marketing type out there. I had a moment of inspiration this morning and wanted to share a new idea with you!
The idea involves adding a company’s advertisement, brand, or message to company email addresses through the use of subdomains.
For example suppose you had a company with a new product… you could change everyones email addresses to something like: jdoe@check.out.the.cool.new.widget.at.obility.net or Jane.Doe@voted.number.one.in.customer.satisfaction.is.obility.net. Or you could even advertise/reward your top performing employees by doing something along the lines of John.Smith@employee.of.the.month.for.July.2007@obility.net. Just think of the reach your brand/message could get using this form of advertising.
Ok, maybe its a little silly and complicates writing emails, but that has yet to be sufficient reason to prevent advertising/marketing folk from implementing a marketing idea.
If you have any questions about this post, you can reach me at Joe.Scharf@is.the.coolest.blog.poster.in.the.world.at.dt.obility.net